新闻稿是一篇短文, compelling news story written to pique the interest of a journalist or news organization. The goal is to report something new in the business, 比如产品发布, 收购或合并, 已发生的事件, 一大笔慈善捐款, 等等. Press releases should begin with the contact information of your company’s media liaison and the words “FOR IMMEDIATE RELEASE.” This lets journalists know who to contact for further information and that the news can be shared with the public right away. Then comes the headline, arguably the most important part of the whole press release. 它应该是有趣和有新闻价值的. 在这下面, the press release should read like a news story, 用第三人称书写, 引用相关的人, 和引用来源. By doing some of the legwork for busy journalists, you increase the likelihood of your story reaching the public.